|
IQX provides users with unlimited fields in which to capture
client information. This allows users to execute sophisticated
client contact and marketing programmes based around their
clients' recent and historical procurement patterns. Campaigns
can be targeted around seasonal peaks and other regional
factors driving the demand for labour.
Campaigns to both clients and candidates can be delivered
through a variety of communication mediums with full merge
facilities covering letters, e-mail and SMS messaging. Through
recording and adding responses to the database, IQX is a
powerful tool for measuring the effectiveness and returns
of marketing campaigns. Users can apply their own rules
to determine when a response is converted into a genuine
prospect. For example, when contracts are exchanged or a
first order is placed.
|
